School MeMarketing.
SMM
Consumer PsychologyBeginner

Consumer Psychology: Beginner

Psychological literacy: how buying decisions actually happen.

0 of 6 read · ~68 min of reading

The Deciding Mind

0 of 3 done

The two-speed mind, the attention filter, and the autopilot.

  1. Not read yet:
    System 1 & System 2 Thinking
    12 min
  2. Not read yet:
    Perception & Attention
    11 min
  3. Not read yet:
    Habitual Buying: The Autopilot Customer
    11 min

Motives & Influence

0 of 3 done

Why people want things, and the six levers that move them.

  1. Not read yet:
    Why People Buy: Motivation & Emotion
    12 min
  2. Not read yet:
    Social Proof
    9 min
  3. Not read yet:
    Cialdini's Influence Principles
    13 min
← All tracks