Strategy
Positioning Is the Whole Game
Before the ads, the content, the funnels — there's one decision that makes or breaks all of it. Here's how to actually make it.
Read more →8 min read · June 2026
The Dispatch · Marketing Insights
Fresh takes on
what makes
people buy.
Trend breakdowns, brand teardowns, and marketing stories you won't find in a textbook.
The Author
Himanshu Sharma
Marketer and educator. The voice behind School Me Marketing — obsessed with why people buy what they buy.
The Archive
Vol.
I
June 2026
Brand
How Liquid Death Sells Water to People Who Hate Ads
The best brand of the decade is a joke that everyone's in on — and that's the point.
Read more→6 min read
June 2026
Growth
Growth Loops, Not Funnels
Funnels leak. Loops compound. The mental-model shift that changes how you build.
Read more→10 min read