All tools
Teardown Trainer
For everyone who's ever thought: “I understand theory, but when I look at a real campaign I can't see the theory in it.”
Worked examples and contrasting cases (Sweller; Schwartz & Bransford 1998).
Landing page
A SaaS landing page that converts
Loopdesk (fictional) · 5 hotspots · 2 predictions
Social ad
A UGC-style social ad
Peak Tea (fictional) · 5 hotspots · 2 predictions
Email · contrast pair
The same email, twice — a contrast pair
Morning Brew Co. (fictional) · 5 hotspots · 1 predictions
All brands here are fictional recreations built for teaching — the patterns are the real ones you'll see everywhere once you've been shown them once.