Tools & Resources
Train it, don't just read it.
Ten interactive trainers built on learning science — spaced repetition, retrieval practice, calibration. Free, no account; your progress lives in your browser.
Get your bearings
Map the territory and decode the language, so everything you read afterwards lands somewhere.
“Where do I even start?”
Marketer's Compass
A short quiz that places you and prescribes where to start.
“I'm drowning in jargon.”
Jargon Decoder
The working glossary — plain definitions, instant search.
“My knowledge is a pile of disconnected facts.”
Mental Model Atlas
An interactive map of the ~40 core models in marketing.
Make it stick
The daily loop. Ten minutes of recalling, drilling, and explaining beats hours of re-reading.
“I forget everything within a week.”
Recall Deck
Spaced-repetition flashcards for marketing.
“I read a lot, but it doesn't sink in.”
The Drill Room
A daily, interleaved retrieval-practice quiz.
“I know the words but can't explain them.”
The Feynman Booth
Explain a concept back in plain English, then compare to the expert.
Build judgment
Apply the theory to real numbers, real campaigns, and real decisions — then measure yourself honestly.
“The numbers scare me.”
Marketing Math Gym
CAC, LTV, ROAS, and funnel math without the freeze.
“I can't see the theory in real campaigns.”
Teardown Trainer
See the theory in real ads, pages, and emails.
“How good am I, honestly?”
Calibration Check
Confidence-rated quiz that shows you your real skill level.
“I've never run a real campaign.”
Decision Simulator
Run a campaign, safely, and see the consequences of your calls.
Why these work
Every tool here is a delivery mechanism for a finding from cognitive science.
Spacing
Reviews spread over time beat cramming — the deck schedules them so you don't have to.
Cepeda et al., 2006
Retrieval
Testing yourself strengthens memory more than re-reading ever will.
Roediger & Karpicke, 2006
Interleaving
Mixing topics in one session feels harder and works better than blocking.
Rohrer & Taylor, 2007
Self-explanation
Explaining a concept in your own words exposes gaps knowing-the-words hides.
Chi et al., 1994
Worked examples
Studying solved problems, then fading the steps, builds skill without the freeze.
Renkl & Atkinson, 2003
Calibration
Rating your confidence, then seeing the truth, fixes the beginner's blind spot.
Kruger & Dunning, 1999
Your data never leaves your browser — export it anytime from any tool. No account, no tracking, no streak-guilt.
Looking for the quiz that started it all? The Marketer's Compass lives on the homepage.