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Main Street Marketing

Owner-marketer of Ironworks, a 200-member local gym

Your briefing

Ironworks has one location, a $1,500/month marketing budget, two big chains nearby, and a January problem: the resolution crowd joins, then vanishes by March — taking their fees and your reputation with them.

100

Budget

30

Awareness

45

Pipeline

50

Brand

Five decisions. No feedback between them — like the real job. The debrief at the end scores every call on three clocks: this quarter, next year, and what the evidence says.

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