Your briefing
Peak Tea grew up on paid social. This year the auctions turned hostile: CAC is up 40%, first-order contribution margin just went negative, and the founder wants growth anyway.
100
Budget
45
Awareness
55
Pipeline
40
Brand
Five decisions. No feedback between them — like the real job. The debrief at the end scores every call on three clocks: this quarter, next year, and what the evidence says.