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The 9-Month Sale

First marketing hire at Relay, a $2M ARR B2B SaaS

Your briefing

Relay sells workflow software to mid-size logistics firms. Sales cycle: 9 months, five stakeholders per deal. You just got the year's budget and a CEO who reads dashboards daily.

100

Budget

25

Awareness

40

Pipeline

30

Brand

Five decisions. No feedback between them — like the real job. The debrief at the end scores every call on three clocks: this quarter, next year, and what the evidence says.

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