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Consumer PsychologyIntermediate

Consumer Psychology: Intermediate

Applied psychology for pricing, campaigns, and experience design.

0 of 7 read · ~75 min of reading

This track opens once Consumer Psychology: Beginner is complete — 6 reads to go. Everything below is what's waiting for you.

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The Psychology of Price

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How buyers feel numbers: anchors, losses, and mental wallets.

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Anchoring & Price Perception
9 min
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Loss Aversion & Framing
8 min
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Mental Accounting
12 min

Buyers in Context

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Identity, households, remembered experience, and message routes.

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Identity & Signaling
11 min
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The Household Buyer
11 min
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The Peak-End Rule & Experience Memory
12 min
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Central vs Peripheral: The Elaboration Likelihood Model
12 min