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Consumer PsychologyAdvanced

Consumer Psychology: Advanced

Evidence, ethics, and the field's live debates.

0 of 3 read · ~38 min of reading

This track opens once Consumer Psychology: Beginner is complete — 6 reads to go. Everything below is what's waiting for you.

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Evidence & Ethics

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How advertising really works, where the line is, and how to test claims.

  1. Not read yet:
    How Advertising Works: Strong vs Weak Theories
    12 min
  2. Not read yet:
    Persuasion Ethics: Nudges, Sludge & Dark Patterns
    13 min
  3. Not read yet:
    Testing Psychological Hypotheses
    13 min