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FoundationsIntermediate

Foundations: Intermediate

The same frameworks under real-world pressure: trade-offs, transitions, and money.

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Strategy Under Pressure

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Turning analysis into moves when the environment shifts.

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Orientation Shifts & Strategic Pivots
9 min
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Modern Marketing Myopia
9 min
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From SWOT to Strategy: The TOWS Matrix
10 min
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Scenario Planning with PESTEL
11 min
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Five Forces in Practice
11 min

Value & the Mix in Practice

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Designing propositions and pricing when the levers conflict.

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Designing & Testing Value Propositions
9 min
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4 Ps Trade-Offs: When Levers Conflict
10 min
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Pricing Strategy: Cost, Value, Skimming & Penetration
12 min
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Push vs. Pull Strategy
12 min

Products & Buyers in Motion

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Managing transitions, adoption barriers, and committee buying.

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Managing Product Life Cycle Transitions
10 min
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Adoption Barriers in Practice
10 min
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The B2B Buying Process & Sales Cycle
11 min

Segments, Maps & Portfolios

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From research design to the segments, maps, and brand portfolio it feeds.

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Research Design & Method Choice
10 min
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Segmentation & Targeting in Practice
11 min
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Perceptual Mapping
11 min
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Brand Architecture & Portfolio Strategy
11 min

Customer Value & Communications

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Lifetime value, loyalty, journeys, and the numbers behind them.

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CLV Calculation Models
11 min
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Loyalty Program Strategy
11 min
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Touchpoint Mapping
10 min
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Integrated Marketing Communications (IMC)
11 min
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Marketing Metrics: CAC, Conversion & ROAS
11 min