FoundationsAdvanced
Foundations: Advanced
Board-level marketing: competitive strategy, brand equity, customer economics, and proving ROI.
0 of 14 read · ~149 min of reading
This track opens once Foundations: Beginner is complete — 18 reads to go. Everything below is what's waiting for you.
Continue Foundations: Beginner →Winning Strategies
0 of 4 doneChoosing how to win, and defending the win at scale.
- Not read yet:Generic Strategies: Cost, Differentiation, Focus12 min
- Not read yet:Strategic Moats & Competitive War-Gaming11 min
- Not read yet:Crossing the Chasm: The Beachhead Playbook11 min
- Not read yet:Global Marketing Strategy: Standardize or Adapt10 min
The Extended Mix & the Mind
0 of 3 doneService mixes, choice design, and changing made-up minds.
- Not read yet:The 7 Ps & Where the Mix Breaks Down10 min
- Not read yet:Behavioral Economics in Practice: Choice Architecture & Nudges11 min
- Not read yet:Repositioning: Changing a Made-Up Mind10 min
Brand & Customer Economics
0 of 4 doneWhat brands and customers are worth, and how to grow both.
- Not read yet:Brand Equity Models: Aaker & Keller11 min
- Not read yet:Value Quantification: Outcomes & Willingness to Pay10 min
- Not read yet:CLV Optimization: Cohorts & Customer Equity10 min
- Not read yet:CRM Strategy: Architecting the Customer Lifecycle11 min
Proving It
0 of 3 doneJourneys, attribution, and the budget case that survives finance.
- Not read yet:Journey Analytics & Orchestration10 min
- Not read yet:Attribution & Incrementality11 min
- Not read yet:Marketing ROI & Budget Allocation11 min